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Apple Pulling Our Leg?

The big tech news of teh last week is the two killer features of the new iPad: a 2048×1536 px retina display and an LTE standard support, allowing for really high data communication speed of up to 72 MBit/s.

Half a year ago the newly presented iPhone 4S had got two killer features as well. These were a new great high-end phone camera and, of course, Siri, a speech recognizing software personal assistant.

After the first devices were shipped to the Old World, the European consumers were extraordinarily surprised to find out that the much-praised feature set of Siri had been halved on the shores of Europe. For example, there was no way to make Siri look for restaurants in France (that's how hundreds of Europeans miss the chance to have the meal of their life in one of the splendid French restaurants). In other words, in Europe the big selling point of iPhone 4S came… castrated, to put it mildly.

The same has happened to the third-gen iPad.

There will be no LTE on iPad in Europe. In France and the UK, there are no LTE networks yet (they are currently being deployed). The Germans are facing another problems: their LTE network uses a frequency spectrum band different from than in the USA.

The absence of the LTE support still cannot stop Europeans from buying the new Apple tablets (from what I have seen on the photos in tech media, the new retina display is real awesome). And generally, I wouldn't say a word, if there'd be an explicit warning on Apple's homepage that the LTE support is not available outside of the USA and Canada.

The problem is there is no such warning.

Instead, somewhere on the bottom part of a not very small technical info page for the new iPad, you can find one-line note in a tiny half-visible font that reads something like, '4G coverage is not available in all areas and varies by carrier. See your carrier for details.'


From the legal point of view Apple is unassailable. They have posted an explicit warning about the LTE support being 'not available in all areas' (like the whole of the world except the U.S. and Canada). It is not their fault that not all people will take the trouble to read all the text on the tech info page. Moreover, apart from LTe, there are several other high-speed communication standards, available in Europe. They are, however, much slower than LTE and are not treated by Apple separately.

I personally find it outrageous that the iGiant does not inform the potential purchasers of its devices about all details LTE work in the respective purchase country. Of course, the explicit confession that their highly anticipated LTE-support feature does not work in Europe would prevent a couple of million dollars from being cashed-in by Apple. What is more important, the company's goodwill would not have been smeared by a sudden reluctance of the Apple bosses to make a clean breast of how their products really do work.


Comments (2)

Zecar Zecar # 0 Up Down

Sounds incredible and really funny)I think nobody expected Apple to commit such an embarassing mistake) Hahahha) I feel sorry for European devotees of Apple.

Zocker Zocker # 0 Up Down

'Mistake', you say? Mis… uh… take? Not a mis… uh...leading?

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