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Blog by Insglas

Fed Up with iPad

'I've just lost the touch with the things,' I though when I read about Jason Kincaid legging it from TechCrunch. Not that I liked his writing style very much, but the guy really did stand out among the humongous horde of IT-journalists that is feeding on the enormous Sylicon Valley profits. The stuff he writes is sometimes fun, and sometimes irritating, but the biggest thing about it is that it actually stirs up emotions. And I didn't notice him go.

Do you know why? Because of the huge torrent of news about the new iPad, ranging from monotonous pre-launch rumour round-up to some notably dyslexic spam messages. A bit later, it was the presentation that riveted the universal attention, with hundreds of thousands of eyes watching online upstreams of the event and getting shiny in anticipation of an iMiracle.

Then, when the iMiracle happened, the whole IT-army started scribbling articles about it with the speed far beyond that of the light. The event round-ups, the round-up round-ups, round-up round-up round-ups, and detailed hand-ons about the new features of the new iPad (that have made the most sense, actually)… And when the information supply, provided by Apple on March 7 was exhausted, the business as usual began: what will be the new iPad RAM? why should people want to buy iPad 2 knowing there's the new device around? what are the 8 disappointing things about the third-gen iPad?

No wonder it was not before today that I have dug myself up, looked around and found out Kincaid left TechCrunch.

Just get me right, that's no big news either. One more guy got fired or just quit on his own. What's the deal, then?

The answer is that Kincaid's resignation made several good bloggers write several nice posts. Kincaid's resignation has made me re-read his best posts (and those are real good). His resignation, finally, has provoked in me some sad thoughts about what most of the tech press is. And, sadly enough, this 'most of the tech press' does neither of these things with me.

As MG Siegler has put it in one of his (IMHO) best posts, most of what we read on the IT-blogs is one big pile of nonsense. Everything: competence, expertise, deep insights into the topic, is offered a single gluttonous deity of pageviews. The pageviews are what defines whether a writer gets paid or not. Therefore, it wouldn't make much sense to lovingly foster some deep, thought-out story in the hope it will sell well. Instead, the journalists have to write more and more and more. No idea what you're writing about? Nevermind, the point is not to understand, the point is to increase the pageviews!

Is it worthwile not to read any tech new at all, then?

No, it isn't.

Just don't spread yourself too thin.


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