IKEA has presented the world’s cheapest digital camera, and it’s made of… cardboard.
But you won’t be able to buy such a camera. KNÄPPA, the eco-friendly lo-fi device, will instead be given away to customers in select stores. The camera uses two AA batteries, and a USB connector that swings out can hold about 40 photos, the BBC reports. It shoots a three-second exposure, and processing lasts about eight seconds. Once users are done shooting, they can transfer and delete photos by holding down a button.
The cameras are intended to promote the PS 2012 furniture collection, urging customers to share images of showroom items on the company’s website.