The Newton Crest: 1976-1976
The first Apple logo was designed in 1976 by Ronald Wayne. The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”
This logo existed only 1 year. Then the logo changed.
The Rainbow Logo: 1976-1998
The rainbow stripes symbolized 'humanization' of the company.
The Monochrome Logo: 1998 – Present
The rainbow colored logo might always be a source of nostalgia for Mac enthusiasts, but the monochrome logo allows Apple greater flexibility when it comes to branding its products.