BBC has dug out the incredible inefficiency of the Facebook ads (as if we didn't know it from the very beginning). Rory Cellan-Jones, a BBC tech reporter, created a corporate Facebook page of a fake company VirtualBagel Ltd. The imaginary business specialised on selling 'virtual bagels', i.e. on purely non-sensical things, and targeted its $60-worth Facebook ads on the audience in the UK, US, and several Middle East and South Asian countries. The results were rather intriguing: the US and US Facebook seemed not give a monkey's about the virtual bagels, whereas the Indian and Phillipine audience was totally enthusiastic and gave the page more than a thousand Likes in a matter of 24 hours. More than a thousand Likes to a West London-based business. Doesn't make so much sense, huh?