Authorisation



Password reminder
Registration
facebook yahoo   or Register
Blog by Insglas

Facebook Ads Are Useless

BBC has dug out the incredible inefficiency of the Facebook ads (as if we didn't know it from the very beginning). Rory Cellan-Jones, a BBC tech reporter, created a corporate Facebook page of a fake company VirtualBagel Ltd. The imaginary business specialised on selling 'virtual bagels', i.e. on purely non-sensical things, and targeted its $60-worth Facebook ads on the audience in the UK, US, and several Middle East and South Asian countries. The results were rather intriguing: the US and US Facebook seemed not give a monkey's about the virtual bagels, whereas the Indian and Phillipine audience was totally enthusiastic and gave the page more than a thousand Likes in a matter of 24 hours. More than a thousand Likes to a West London-based business. Doesn't make so much sense, huh?

 

Comments (2)

BookWorm BookWorm # 0 Up Down

Maybe people from the Asian countries are more enthusiastic because of their southern temperament:))

Vivien_Leigh Vivien_Leigh # 0 Up Down

People of industrial countries have access to shops where they can purchase everything for the same money. The situation is completely different in Asia where the Web is often the only way out. Perhaps, that's one of possible reasons)

Only registered users can comment.