ABI Research recently predicted that in near future smartphone users will be installing and using fewer applications. Instead they will be using more and more the Mobile Web.
According to senior analyst Aapo Markkanen,
Now it's possible to do many things easily and well with HTML5 and mobile Web browsers — things that previously would work well only in apps. And mobile users don't have to download, install, or remember to launch any software in order to enjoy the benefits of „Web apps.“Downloadable apps from news and magazine publishers are much likely to become vestiges of the digital past, according to ABI:
The decision by the Financial Times to pull the plug on its iOS app and bet instead on HTML5 can be seen as a hint of what is to come next