Nowadays no one can be surprised by advertising billboards with twinkling changing pictures or captivating videos reels. The company advertising a hydrating cream made a step out of the crowd by showing a great deal of creativity in making an usual advertising billboard. There a girl's face is covered with peels — thousands of discount coupons. The idea is: you need to save a girl from the peels on her face by tearing off the coupons. How could such an idea enter their head! Such hard work done! It is like presenting a self-made greeting card and surprise, in stead of buying a ready one.