Tokyo Newspaper found the way to broaden their number of readers by means of ...kids! They created a new app for iPhone that allows to change a political discussion into kids'story just by pointing the device at the article in Tokyo Newspaper. Clarifying commentaries by a funny animated character, pop-up headlines — and a boring obscure article turns into a readable item for kids! As promised, the plot of the article shouldn't suffer.
It is a nice attempt to bring together children with their parents, by the way, as with this app they can have mutual topics for discussion. As a considerate bonus, they broaden their minds and develop their intellect.