Google is going to create its own retail network all over the USA by 2014. Don't suppose it'll be a store in its usual sense. In order to compete Apple and Microsoft, the multinational corporation is likely to provide upcoming products to try for potential customers before they purchase them. It's stated that the chief aim of Goggle shop assistants (who are well-trained, by the way) is not to make the customer buy products but to educate people how to use them.
The company is famous for such big names as Google Glass. Surely, people'll want to test it as to see if it actually works. Here the employees come to the aid really ready to answer questions. So the retail network is representing a face of the company showing Google products' true colours.
P.S. I like its couch!)