The Castrol company announced an unusual advertising clip where Matt Powers, a professional racing driver, drove Roush Stage 3 Mustang on the track using Oculus Rift Development Kit 2.
A group of specialists has been preparing for this 4-minute promo video more than 2 months. They succeeded in the total combination of virtual reality and real car behavior.
As a result, the pilot saw tunnels, huge falling blocks, breaking asphalt and so on in front of him. He turned away from them and tried to keep the speed up. The whole process should be better seen than read.