Up until this video I thought transparent screens are bogus, but the last 5 seconds of the video proved me wrong. Transparent screens will be used on some luxury store's windows in near future, no doubt there. I kind of expect Apple to start the trend but since they are fighting with Samsung, it is not going to happen with progressive Apple :-(.
I guess the time of personalized transparent ads everywhere is right around the corner. Soon this scene from Minority Report will become our reality: