Facebook has announced that on March 30 all the product or business pages will feature the new layout called TimeLine. We have already seen it on personal pages; now it's businesses' turn.
You can turn it on right now in your page's preferences, or wait until the end of the month, when your old page will be automatically turned into the life-long list of activities.
We have already tested it on our Facebook page, and all I can say is it's not that bad.
It's not so customizable as the old version, and it lacks what most consider as the crucial marketing feature: default landing tabs. Quite strange that Zuckerberg's team didn't take that into account. But it proves more convenient than it used to be when it comes to looking for information. A good stimulus to fill the pages with really valuable content, isn't it?